Market Reports
March 25, 2025

Challenges and Opportunities: The Innovation Landscape in 2024

Innovation drives significant sales growth, yet UK firms face declining innovation activity and financial barriers. While R&D investment remains uneven, collaboration and diversity in innovation teams also present ongoing challenges. Key points from 2,000 businesses surveyed.

(Est. reading time: 2 mins)

  1. Innovation Drives Growth
    • Businesses that engaged in innovation saw sales growth over three times higher than those that did not (7% vs. 2%).
    • This underscores innovation's economic impact and its role in driving business success.
  2. Decline in Innovation Activity
    • Innovation levels in UK firms have declined, especially among small, micro, and non-frontier firms.
    • Businesses making product or service changes fell from 61% in 2023 to 56% in 2024, indicating a need for more innovation.
  3. Financial Barriers Limit Innovation
    • Nearly 46% of innovating businesses reported constraints, with the cost-of-doing-business crisis as the top barrier (52%).
    • Other barriers include lack of finance (38%), uncertain demand (39%), and lack of government support (40%).
  4. R&D Investment is Uneven
    • In 2024, 39% of UK firms engaged in R&D, with a disparity between firm sizes.
    • Large firms (80%) and frontier firms (56%) invest more in R&D than micro businesses (31%).
  5. External Funding and Support are Underutilized
    • 70% of innovators rely on internal funding, but only 12% use R&D tax credits, 10% use grants, and 7% access bank loans.
    • Small and micro businesses are less likely to seek external funding despite available financial aid.
  6. Collaboration is Declining
    • In 2024, only 39% of businesses collaborated on innovation, down from 41% in 2023.
    • Large and frontier firms are more likely to collaborate than smaller businesses.
  7. Recruitment Challenges Hinder Innovation
    • 33% of businesses reported recruitment difficulties impacting innovation.
    • In-demand roles include technicians (27%), graduate-level technicians (23%), and engineers (21%).
  8. Diversity in Innovation Teams Varies
    • Women make up 42% of innovation teams; 19% are from minority ethnic backgrounds.
    • Larger firms have more diverse teams, but overall progress in diversity remains a challenge.
  9. Innovation Breadth is Shrinking
    • Firms engaged in an average of 2.2 types of innovation in 2024, down from 2.3 in 2023.
    • Declines are notable among micro businesses and non-frontier firms.
  10. Future Innovation Investment is at Risk
    • 47% of firms plan to invest in R&D over the next 12 months, down from 53% in 2023.
    • 96% of firms already engaged in innovation plan to maintain or increase R&D spending.
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